5 Tips to Master Email Marketing | Real Estate Edition
Studies show that the average person checks their email around 15 times a day — so why not take advantage of this statistic and create content straight for the inbox?
Email Marketing is a quick and efficient way to send personalized content to your customers, making it one of the best and easiest marketing strategies. A simple but effective strategy like this is perfect, especially in the real estate field, where time is of the essence!
So how do we get started with this? Here, I have put together some essential tips that can help quick start you into the world of Email Marketing for Real Estate.
1. Introduction
Like you would do in person, you want to welcome the client through email. Show them that they are valued by the company while also informing them what kind of emails they will be receiving over their subscription. Provide insight about the company and why your service is the best fit for them. Here you can also include a link to your website where they can browse through what is offered and get familiar with the agency.
2. Personalization
One of the main perks of email marketing is being able to send personalized content so see how you can utilize this to the max. Send prospective buyers a short survey asking what kind of emails and listing they would like to receive and see more of. Maybe they only want to hear about listings with 4 bedrooms, so try to accommodate that. This can help your clients feel listened to, encouraging them to continue business with you.
3. Client Testimonials
In this digital world where online shopping is such a craze, everyone relies on product reviews to decide on purchasing anything. The same goes for real estate; clients would love to read about former client reviews and success stories. So make use of that — explain a time when you sold a client their dream property and, if possible, include that client's experience of working with you! This provides new clients a second perspective of what you have to offer.
4. Consistent Newsletters
A newsletter is a great way to keep your subscribers updated with any changes or recent events. Examples of this could include sold properties, new listings, construction updates, etc. Provide links to all the information given in the email so viewers can easily click on the specific update they are interested in.
5. Pictures, pictures, pictures!
We know emails are primarily composed of words, but how boring would it be to receive an email about a house without pictures of it? People are drawn to visuals, so it's crucial to include eye-catching but relevant imagery and graphics in your emails. Remember that we don't want anything looking too cluttered — it might be easy to stick to a structure and color palette to achieve a more cohesive look!
So there we have it — 5 tips to jumpstart your email marketing! Just remember, the key is to listen to what the client wants so you can deliver exactly that right to their inbox!
