Real Estate Agent Elevator Pitch: What is it & why do you need one?
What is the first thing you do before buying a book? You read the blurb don’t you? They’re helpful because they provide you with a brief summary of what the book is about and what you can expect.
Now, how helpful would it be if people came with blurbs too. It may not be realistic, but in the professional world, it is definitely possible. In a competitive field like real estate, where building strong connections with clients are vital, fabricating an elevator pitch is crucial.
So what is an elevator pitch? An elevator pitch is essentially a blurb for you and your work. It gets its name from the idea that it must be short enough to be delivered during a single elevator ride. This is a great way to build more connections and attract potential clients. Keep reading for a few simple tips to remember while crafting your elevator pitch!
Tip #1: Keep it short
As mentioned before, you should be able to fully deliver your pitch within the duration of an elevator ride. Make sure it is not crossing more than 30 - 40 seconds to ensure that you are not losing anyone’s attention
Tip #2: Avoid saying “realtor”
The whole point of an elevator pitch is to avoid providing a lackluster answer to the question “what do you do for a living?” Take the question as an opportunity to sell your service in a unique way, that highlights why you are unique as well. This will entice your prospective clients or professional connections, opening up your career opportunities.
Tip #3: Be enthusiastic
When you’re providing someone with a lot of information, the last thing you want to do is sound monotone or bored yourself. Be enthusiastic about your work and that will inevitably excite whoever you're talking to as well.
So there you have it — the importance of an elevator pitch, which is a great, unique way to answer the question “what do you do for a living?” With the help of this, you can build stronger connections and networks among the real estate community, as well as with potential clients.