How to Create an Online Presence: Social Media, Zillow, Realtor.com, Google My Business and more
An online presence has become essential for businesses today. Think about the last time you made a big purchase. Did you research your options online before deciding what to buy? The larger the purchase, the more likely people will do online research to explore their choices. Finding a home is a big deal. This is why realtors must have a strong online presence.
Several online tools can help you build a solid online presence. Read about some of them below!
Social Media
Social media is one of the most popular and easiest ways to build your online presence. Realtors can use social media platforms to interact with their clients, find new clients, post about listings, and more. According to Smart Insights, 4.62 billion people across the globe use social media as of January 2022. So don’t miss your opportunity to connect with these people!
Tips for using social media:
Create profiles on as many platforms as possible: Facebook, Instagram, LinkedIn, Twitter, etc.
Engage with your clients through comments, DMs, and reactions.
Post about more than just your business.
Be real and unique to attract more followers.
Zillow
Zillow is a real estate marketplace where home buyers can find properties and home sellers can list properties. Realtors have two options to choose from when creating a Zillow account. The free version allows you to be listed as the agent on your active listings, track ROI, show advertisements, and update your account. The paid option is called Zillow Premier Agent and gives you more branding and exposure than the free account. Price varies by location.
Tips for using Zillow:
Boost credibility by convincing satisfied clients to leave reviews and respond to them.
Provide background information (education, credentials, etc.).
Add your successful sales to your profile.
Include a brief elevator pitch.
Realtor.com
Realtor.com is another real estate marketplace. However, the website also includes real estate news, insights, and guides, which can be helpful to both buyers and sellers. In addition, a free Realtor.com account allows real estate agents to create and edit listings, manage leads, track performance, and gain exposure.
Tips for using Realtor.com:
Provide a high-quality headshot on your profile.
Include a brief biography that shows who you really are.
Add credible recommendations from past clients and colleagues
Provide links to other online sources (your social media, blog, Zillow profile, etc.).
Google My Business
Google My Business is another free tool real estate agents can use to get more exposure. This tool helps possible clients find your services when doing a Google search for real-estate needs in your area. If you set up your profile efficiently, you may become one of the first options on the page when clients search for real-estate services near your location.
Tips for using Google My Business:
Include an “About Me” section that differs from your other websites to boost SEO.
Post frequently to remain at the top of the searches.
Engage with other businesses to increase their engagement with you.
To optimize SEO, be thorough with your listings (provide photos, reviews, keywords, etc.)
Personal Website
Many realtors also have a separate website besides their profiles on the above-mentioned tools. Your website may provide links to listings and more in-depth information about you. It is best to create a user-friendly and visually appealing website as it may be a possible client’s first impression of you.
Tips for your personal website:
Show what you do and who you serve immediately.
Create an online booking option for client convenience.
Provide a featured section for high-profile listings.
Make sure your website is mobile-friendly to increase traffic.
Creating an online presence may seem overwhelming and complex, however, with the right tools, resources, and knowledge, you can stand out from the competition and generate new real estate leads.
