From “Crickets” to “Hearts” or 3 Simple Ways to Get More Engagement on Instagram in 2021
How many times does it happens that you are working on the most fantastic post, curating captions, and looking for appropriate hashtags, then you post… and crickets? Yes, you are right – it happens way too often. In this blog post, you’ll learn how to get the engagement your Instagram deserves because, let’s be honest – the world needs to hear what you have to share. You are sharing valuable content that will help people make one of the most important (and expensive) decisions of their lives – where they are going to call home and share priceless moments with their families!
Instagram Bio
I know – I know, it has been talked about many times, but those 150 characters on top of your profile are critical. There are five key elements to include:
Title – make sure to include your title as Real Estate Agent and the area that you serve.
Benefits – specify what people should expect from your profile. For example, are you sharing tips on selling homes or helping first home buyers through the buying process, etc.
Audience – identify in your bio who is your account for. By identifying who the account is for, you will start getting a qualified audience to your account, which is more likely to become your future customers.
Contact Information – how should people contact you if they have questions?
A free resource that benefits your ideal customer. What does your audience need or would like to have that you can provide for them in the form of a guide, checklist, or video + collect their email address, so you have two touchpoints with your ideal audience – Instagram and via email.
2. Personalize Your Real Estate Brand
Keep in mind why social media started in the first place – to make social interactions with people. Remember, people are curious about you! They want to know who you are and what your personality is. To increase your engagement, you need to start sharing images of yourself, telling compelling stories and behind-the-scenes photos either of you working with your team, showing properties, or meeting with clients for coffee. Statistics speak for themselves - photos with faces get 38% more likes than those without (SproutSocial).
By sharing some personal images, you will humanize your real estate brand, creating more trust from your audience.
3. Add a Call to Action for Every Single Post You Do
We spend so much time creating the engaging caption, thinking it through, and then we forget to invite our audience to engage with it. You’ll be surprised what adding a few simple words at the end of your post can mean for your business – Call to Action (CTA). A few examples of CTA are:
Double tap if you agree with above
Tell me, what’s your favorite neighborhood in Miami?
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Tag a friend who needs to hear this advice today!
Share this post with someone that needs to listen to these words today!
Want to learn more? Go to the link in my bio!
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Save this checklist to your collection to go back to it later!
Guess what you are doing by including a CTA above – you are beating that invisible Instagram algorithm. By encouraging people to like, comment, share, and save your content – your future posts have a bigger chance of showing up on those people’s feeds which means staying on top of mind and building trust!
It is that simple, my friends! If you are still reading this post, it means you are one step closer to building an engaging Instagram account and converting your followers to customers. And... start today, do not wait till tomorrow - update your bio to showcase what you do, post a picture of you with an engaging caption and call-to-action.
Download a sample of weekly social media content plan that includes graphics, captions, and Instagram hashtags package to go with each graphic that is perfect to accompany your posts. Feel free to use those on your social media pages!
P.S. Share some love by tagging @yourmarketingmuse on Instagram when you post!