Key Questions to Answer When Creating Your Content Strategy
Real estate is like a sport. It’s competitive, and it takes consistent effort to become a better salesperson, negotiator, and marketer.
Before we dive into creating your content strategy, let’s define what content strategy is and why you need one. A content strategy is a strategy that helps you achieve your business goals with the means of content.
For example, if your business goal is to list 25 homes this quarter, to achieve this goal, you might implement a content strategy that focuses on content for sellers with benefits and case studies on how you are the perfect fit to sell their home. That content will be added to your website in the form of a blog post, in your social media channels, printed marketing materials, and ads.
When developing your social media content strategy, you’d like to ask yourself the following questions:
Who are you creating the content for?
Who is your ideal customer? Who should you be talking to in order to reach your business goals? Having a clear understanding of your ideal audience will be crucial to creating an effective social media content strategy.
2. What problem will you be solving for your ideal customer?
Identify the problem that you are going to solve for your target audience is. Is your ideal customer aware of that problem already? Or do you need to educate that customer on the existence of that problem and how you can help solve it? For example, if a home seller is your ideal customer, what problem are you going to solve for them? Do they know that they need a realtor to represent them for a worry-free and smooth experience + getting a competitive offer in the current market?
3. What makes you different?
As I am sure you have already discovered, the real estate market is very competitive. What makes you different from your competition? Why should the seller list with you and not another realtor? Content strategy helps you distinguish yourself from others and build trust with your ideal customer by providing value and educating them.
4. How are you going to deliver your message?
Are you great and comfortable on camera? Deliver your message via video! Do you love to write? A blog post would be your means! How about your voice? Podcasting and Clubhouse could be another excellent way for you to create content!
5. What channels are you going to use to deliver your content?
When deciding on channels to deliver your content, you want to ask yourself, “If I am my ideal customer, where do I spend my time in?” If the answer is Instagram and Facebook – go ahead and have that as your channel. If the answer is browsing the internet and looking for the answers myself – publish content on your website and make sure you are working on your SEO and Google Ad Words could be a great way to get in front of your ideal audience!
6. What’s your plan?
To stay consistent and build that trust with your audience, you need to have a plan – when you write the content, when you schedule it to go out, etc. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail!”
That would be it, my friends! By answering these questions, you are one step closer to creating an effective content strategy and attracting your ideal customer.
To kickstart your social media presence today, download a sample of weekly social media content plan that includes graphics, captions, and Instagram package to go with each graphic. Feel free to use those on your social media pages!
P.S. Share some love by tagging @yourmarketingmuse on Instagram when you post! :)