Keep it Personal

There is your first step if you are looking for a better "personal" branding strategy and don't know your ideal audience. Your branding is not only personal as it relates to you and your business, but this article explains the benefit of making your branding personal to your target audience.

Narrow-Mindedness for Broad Results

Open-mindedness in business is a fantastic way to generate new ideas and develop products. When trying to convert and market yourself to an audience that shares your company's values, however, it is essential to be picky about whom you spend your marketing budget on trying to acquire. There is a temptation to cast your metaphorical nets as possible only to catch a few leads each time. Efficiency is casting one or two nets where the demand is high and seeing a high ROI after spending intentional time determining your target audience.

Conversion-centered

Focus every bit of your time and energy on customers who will convert. Research and determine the type of customer that historically makes a purchase or subscribes to you. Stop wasting your time marketing to people who are not in your target market. Those customers will not be a reliable way to make conversions. A return on your investment happens when your customers are acquired well and fit into your target audience.

Do your homework

Ideally, you are already familiar with your ideal audience. If not, this is a crucial step, and you should take it right away. First, research what kind of things characterize your perfect audience; you should know demographic information like sex and age. Still, you should also know emotional information like what causes them stress, the most important thing to them, and other information that will help you make decisions based on the persona you find to be ideal.

"I want to be where the people are" -The Little Mermaid

When you know who you are looking for, the only thing left is to find them. Based on the persona that you have profiled, you as a marketer need to be everywhere they are. Take it from Ariel in The Little Mermaid and be where the people are. As a company, go to the places that will elicit a response and generate profit. If your audience is on Tik-Tok, that's where you go; if they are reading billboards, that's where you go. Wherever you go, have an intention and be sure that you are following your target audience.

Back to the top

Once you have found your audience and clearly defined them, think again about your company branding and values. Stay true to who you are and be authentic but be tactical in your new branding if you can change colors and wording to better align with your audience's preference.

Creating a narrower target market will increase your ROI and provide a simple template to create a personal branding strategy and efficiently reach more people.