From Instagram Followers to Customers With One Easy Step
Change is inevitable, but growth is optional... During my Peloton ride today, this is what the trainer told us, and that is what I needed to hear today. Regardless if we want it or not - the world around us changes, the technology and the way we do business change, and it’s up to us if we are going to rise to the occasion or not!
Today I would like to share a really-really simple strategy with you to transform your Instagram followers into customers. “Go on!” you will tell me. And here it goes, my friends. Every day send out 5 DMs (direct messages) to your followers that you do not personally know to introduce yourself and not sell your services per se. Here is a quick template to follow.
DM Template
“Hi First Name! I saw you just (e.g. started following my account / liked my photo) and I just wanted to thank you. I love meeting new people (e.g. in my neighborhood / city / that share the same interests). I’m always here to share my favorite (e.g. activities to do / restaurants to try / events to attend). If you have any questions - feel free to reach out, my inbox is always open!”
Did you notice the message above does not mention you are a realtor? The purpose of it is just to introduce yourself and connect with your followers on a personal level. It should be clear from your Instagram profile that you are a realtor; you don’t have to reiterate that message here. Check out my mini video training on what your Instagram bio should include!
That is it, my friends. Isn’t it so simple? This week’s action item for you is to send out this message to at least 10 of your followers! Then wait and see the story unfold.
P.S. Staying consistent and providing valuable content to your followers are not easy tasks for a busy real estate agent. That’s why we created Muse Groupe, a social media monthly subscription service designed for real estate agents. For $49 per month, receive 30 social media graphics (customizable via Canva) with the pre-written captions and Instagram hashtag packages every month. One month free trial – no credit card required. Click here to join.