How Social Media Is Shaping Your Real Estate Career
Social media is here to stay – we all know that at this point. This is how we consume news, decide where to go on vacation, stay in touch with friends near and far, and last, but not least buy products and services. The real question is – how are you using it to grow your real estate business? How is it shaping your career?
There are several main benefits of strategically using social media for business.
Brand Awareness
Building brand awareness is one of the main benefits of using social media. Social media helps you to position yourself in the market and grab the attention of your ideal customers. A mix of insightful posts on real estate topics, showcasing your listings, client testimonials, and successes is the effective way to achieve the expert title from your followers.
Thought Leadership
You control the narrative here and the stories you tell. Social media gives you an opportunity to establish yourself as a thought leader, go-to-expert on topics related to real estate. It also allows you to humanize your brand, show some personality. Remember, people like to work with people – don’t forget to share some personal photos and show your personality through posts and stories.
Networking
Don’t be afraid to send a DM (direct message) to someone just because what they share really resonates with you. Build a relationship with your followers first before you tell them what you do. One of the common mistakes is to go straight into selling your services before having a relationship with the follower. Remember you are here for the long run, don’t rush into selling – it takes time to build trust.
To be successful with your social media efforts – post consistently, have fun with your content, and know your audience by utilizing analytics tools. Learning what your followers want to see and using that knowledge for future posts can go a long way in boosting your engagement rates.
P.S. Staying consistent and providing valuable content to your clients are not easy tasks for a busy real estate agent. That’s why we created Muse Groupe, a social media monthly subscription service created specifically for the real estate industry. Just for $49 per month receive 30 social media graphics (customizable via Canva) with the pre-written captions and Instagram hashtag packages every month. One month free trial – no credit card required. Click here to join.