7 Common Mistakes Realtors Make on Social Media
Social media is one of the best tools to promote services and attract more clients. Knowing how to properly utilize this tool is crucial to achieving your marketing goals as a realtor. Though using social media may seem straightforward on the surface, there are mistakes that even the pros are guilty of, which can drive away clients.
To avoid these blunders, read about the seven common mistakes realtors make on social media below:
Pushing sales too much
Social media is a pastime for many people. It is best to avoid clogging your client's feed with too many advertisements, as this could lead to a loss of followers. Instead, try to balance content that pushes sales and content that your clients will enjoy or benefit from.
2. Lacking a plan
Having a clear social media plan can help make using the platforms seem less overwhelming. Your plan should act as a guide for how and when you will use each platform to achieve each of your business goals. Creating and following a plan can also help maintain consistency in your posts. A consistent social media profile will generate a positive brand image for your followers.
3. Lacking personality
People feel most inclined to use services that involve real people. Show your audience that you are more than just your business by revealing details about your real life. For example, share your hobbies, family, or interests with them. Allowing your audience to see the real you will build trust and may even create connections if your followers find similarities between them and you. Your audience will be more likely to continue following you or even use your services if they feel like they know and trust you.
4. Forgetting to engage
Engagement is a huge part of social media. It is important to engage with your audience to remind them that there is an actual person behind the screen who cares about their wants and needs. Be sure to reply to comments and DM's and interact with other posts. Remember to stay positive and professional when doing so!
5. Lacking originality
Posting unique content is a great way to attract more followers and business. You want to create posts that your audience won't be able to find anywhere else. Remember that as a realtor, your social media accounts should reveal who you are and how you can help people buy and sell property. Keep things original by posting about things that you know and do best!
6. Having a broad target audience
You may feel inclined to create content that is fitting to as many people as possible. However, this is a mistake because trying to please everyone often ends with pleasing no one. Instead, try to narrow down your target audience by creating one ideal customer. Come up with a fake person and create real characteristics and personality traits for them. Then, keep this character in mind when creating your social media content. Would they enjoy your post? Would your post encourage them to take the action you are suggesting? Be sure to ask yourself these types of questions before posting.
7. Posting manually
People often don't realize that there are websites and tools that allow you to schedule social media posts to be uploaded in the future. Not utilizing these tools is a huge mistake as posting manually can be very time-consuming and tedious. Websites like Later or Post Planner let you set up posts and can automatically post scheduled content on multiple platforms. Save time with a management tool that works best for you!
Social media is one of the best marketing tools out there. It is essential to utilize social media platforms correctly to build a strong brand and bring in more clients. By avoiding these mistakes, you should be able to maintain an exceptional social media presence!
