Top 3 Mistakes Real Estate Agents Make When Marketing Their Listing
Real estate listing marketing is not only art but also science. It is not just about creating a beautiful e-flyer or social media post, but it is also a strategic marketing approach required to sell your listing faster.
Here is the list of the top 3 mistakes that I noticed agents make when marketing their listing:
You are pricing your listing based on the seller's wishes.
Marketing your listing starts with strategic pricing. If your listing is not priced based on the comparative market analysis, local market conditions, and home’s unique characteristics, but on your seller’s wishes, emotions and memories - you are wasting your time and money as a real estate agent and doing a disservice to your client.
2. You are not leveraging the power of professional photography and virtual staging.
Did you know that 92% of home buyers start their search online? As soon as the listing is uploaded to MLS, it is also syndicated to real estate search engines such as Zillow, Trulia, Realtor.com, and many more. Listing photography is a crucial factor in how long the property will be on the market. If the listing is unfurnished, help potential buyers paint a picture of making the property look like a home with virtual staging.
3. You are not writing an insightful listing description.
Photos will attract the potential buyer's attention; however, your listing description will trigger their curiosity about the specifics. A well-written listing description should be highlighting a home’s best features, upgrades, and any perks that come with the location.
There you have it. If your listing is sitting on the market for a while, come back to the basics and evaluate if the pricing is right and if the photography and listing description showcase your property in the best light.