
Marketing Entrepreneurship Made Easy

4 Books That Shifted My Mindset As a Business Owner
I remember the exact moment I started building my business.
That moment didn’t come from a Zoom call or a mastermind.
It came from a book.
Books have always been my quiet mentors.
They gave me words for the things I was craving, clarity when I felt stuck, and courage when I was scared sh*tless to take the leap.
Here are 4 books that cracked something open in me—and might just do the same for you:

Why I Started a Personal Brand Instagram (And Why You Might Want to Too)
For a long time, I kept my social media strictly business.
If I wanted to grow my audience and build credibility, I thought I had to focus solely on strategy, value, and results.
So I did that.
I built Muse Groupe, Miami’s premier real estate marketing agency.
I shared what we did, how we served our clients, and positioned the brand as the expert.

Personal Brand vs. Business Brand: Which One Should You Build as a Marketing Entrepreneur?
When starting your own marketing business, one of the biggest decisions you’ll face is whether to build a personal brand or a business brand.
In this post, we’ll break down the key differences, pros and cons, and factors to consider so you can make the right choice for your long-term business success.

How to Build Your Brand While Running a Marketing Side Business
In today’s fast-paced digital world, building a strong personal or business brand is more crucial than ever for standing out in the competitive marketing landscape. For those juggling a side hustle alongside a full-time job, the challenge of brand building can seem even more daunting. However, with strategic planning and effective execution, it's entirely possible to cultivate a compelling brand that resonates with your target audience, even with limited time. Here are key strategies to help you build your brand while managing your marketing side hustle.