The Version 1 Mindset: Why Imperfect Action Builds the Business You Actually Want

There’s a moment that happens to almost every woman I talk to who’s considering starting her own marketing business.

She doesn’t say, “I’m not good enough.”

She says, “I just want to make sure I get everything right before I put it out there.”

But here’s the truth: Version 1 is never perfect.

It’s not supposed to be.